Vision: To become a leading business school that advances global sustainability through innovative management education and impactful research.

Mission: To develop future-ready management talent with a global perspective, digital intelligence literacy, innovation capability, a strong sense of responsibility, and resilient leadership.

Strategy: Locally Rooted, Globally Engaged, Distinctively Positioned, Excellence-Driven

Values: Enterprising Achievement, Global Mindset

School of Business Shantou University is one of the earliest schools established by Shantou University. Upholding the cultivation principle of “Aspiration, Knowledge, Perseverance, Achievement”, the School is committed to becoming a first-class business school that empowers global sustainable development through innovative management education and influence research. With the mission of “to develop future-ready management talent with a global perspective, digital intelligence literacy, innovation capability, a strong sense of responsibility, and resilient leadership”, the School actively promotes and implements the interdisciplinary talent training system of “Artificial Intelligence and Big Data plus Business Studies”. It combines interdisciplinary integration, the enhancement of integrated thinking ability, and the cultivation of entrepreneurial and innovative capabilities.

The School has successively been selected as The Pilot College of Undergraduate Teaching Quality and Teaching Reform Project in Guangdong Province and Guangdong Provincial Practice Base for University Students. The School also owns the Research Institute for Guangdong-Taiwan Business Cooperation of Shantou University, which is a provincial key base for humanities and social sciences research in universities, the Key Laboratory of Digital Management and Smart Governance in East Guangdong, which is a provincial key laboratory for philosophy and social sciences in universities, and the Guangdong Provincial University’s Characteristic and New Think Tank, namely the Shantou University China-ASEAN Research Center and International Collaborative Institute for New-Quality Productivity Research. The School currently owns a second-level doctoral program in Artificial Intelligence and Data Science, which is jointly cultivated with the School of Mathematics and Computer Science, Shantou University, two first-level discipline master’s programs in Business Administration and Applied Economics, and three professional master’s degree programs, namely Master of Business Administration (MBA), Master of Professional Accounting (MPAcc), and Master of Engineering Management (MEM). It also offers six undergraduate programs: Business Administration, Accounting, Marketing Management, International Economics & Trade, Finance, and Digital Economy. Among them, five undergraduate programs — Business Administration, Accounting, International Economics & Trade, Finance, and Marketing Management — have been selected as provincial or national first-class undergraduate program development sites.

Undergraduate program offerings in business school:

There are 108 staff members in the School, including 78 faculty (44% are Professors and Associate Professors). To be specific, 99% of the faculty members have doctoral degrees and more than 46% of the faculty members have overseas study and work experience. About 40% of the faculty have been selected for the university’s Outstanding Talent Plan. Most of the faculty members have earned their doctoral degrees from renowned universities at home and abroad, such as Lancaster University in the UK, the Bortar University in Canada, Tsinghua University, Renmin University of China, Nanjing University, Sun Yat-sen University, South China University of Technology, Xiamen University, and the University of Hong Kong.

In recent years, the School has intensified teaching reform and research. It is advancing a new business education practice characterized by “AI+” and interdisciplinary approaches, and undertaking cross-disciplinary upgrades and transformations across all majors, such as Intelligent Accounting, Forensic Accounting, Big Data and Business Intelligence within Business Administration, and Digital Economy. Courses like Introduction to Artificial Intelligence and Big Data and Fundamentals of Python Data Analysis have been established as compulsory public courses. Additionally, a series of textbooks on “AI & Big Data + Business” have been launched. Over the past three years, the School has achieved multiple high-level teaching outcomes with exemplary, leading, and widely applicable value. It has been honored with over ten awards, including the National Top 100 Excellent Cases, Thematic Cases from the Ministry of Education’s Degree Center, and provincial-level outstanding educational and teaching achievement awards. Additionally, the school has secured 13 national and provincial-level first-class undergraduate courses.

The School has achieved remarkable results in disciplinary team building and academic research. It has formed academic teams with distinctive directions such as Entrepreneurship & Innovation Management, Organization and Marketing Management, Accounting and Financial Management, Big Data and Supply Chain Management, and Industrial Economics. In recent years, the School has secured 13 new national-level projects and published 367 high-level academic papers in UTD24, SCI/SSCI, and CSSCI journals. It has also received multiple policy advisory approvals from provincial-level leaders, thus continuously empowering the high-quality development of the local society and economy with its high-level innovation capabilities.

Conforming to the trend of internationalization of business education, the School has accelerated its internationalization strategy. It has successively joined the European Foundation for Management Development (EFMD), the Association to Advance Collegiate Schools of Business (AACSB), and the Silk Road Entrepreneurship Education Network (SREEN), and has been granted gold accreditation by the Business Graduates Association (BGA), thus fully integrating itself into the international business education network. The School has also established cooperative partnerships with renowned business schools in areas such as the United States, Canada, Russia, the United Kingdom, France, Ireland, Italy, India, Singapore, Thailand, Japan, South Korea, and the United Arab Emirates, as well as with those in Hong Kong, Macao, and Taiwan. Each year, the School selects students to study at partner institutions, offering them a unique learning experience that integrates both international and local perspectives.

Graduates of the School are highly sought after by well-known enterprises at home and abroad, such as Bank of China, Industrial and Commercial Bank of China, Ping An Insurance Company of China, China Life Insurance Company, China Mobile, China Overseas, Country Garden, China Resources, Tencent, Suning.com, BYD, NIO, PwC, Ernst & Young, Deloitte, and KPMG. In recent years, over 30% of the graduates have been recruited by Fortune Global 500 and Top 500 Chinese enterprises. The graduates have also achieved remarkable results in further education. In 2024, a total of 52 students were admitted to prestigious universities at home and abroad, including the University of Sydney in Australia, Columbia University in the United States, the University of Leeds in the United Kingdom, the University of Southampton in the United Kingdom, the University of Macau, the University of International Business and Economics, Shanghai National Accounting Institute, Zhongnan University of Economics and Law, and Jinan University, bringing the further study rate to 15.95%.

Under the care and support of government departments and leadership at all levels, Shantou University School of Business will, as always, uphold its mission of “developing future-ready management talent with a global perspective, digital intelligence literacy, innovation capability, a strong sense of responsibility, and resilient leadership,” and continue to grow through reform, making greater contributions to the harmonious development of China’s society and economy.

（Updated Oct. 2026）